I'm Danna. I make your marketing stop depending on someone remembering.

Publishing beautifully is worth nothing if nobody measures what happened next.

Communications strategist. I automate what's done by hand, run the campaigns, and show you the number — not the feeling.

Let's talk about your brand

I connect the tools you already pay for, leave the process running and the tracking clean.

See what I do

Most teams don't have an ideas problem. They have a repeated-tasks problem.

Booking by hand, copying form data into a spreadsheet, sending the same email for the tenth time. None of that needs a person, and every one of those hours is taken from the work that does. I give them back.

Method

How I work

Listen

Before proposing anything, I look at how you work today: what's done by hand, who does it, and how much time it eats. The problem people describe is rarely the one costing the money, and that half hour of looking saves weeks.

Tidy up

I put what already exists in order —the contact base, the site, the ad accounts, the half-used tools— before adding anything new. Automating a mess only makes it faster.

Automate

I build the workflows that remove repeated work and connect the tools you already pay for. No new platforms for the sake of it: every piece that comes in has to justify its monthly fee.

Measure

I leave tracking installed and verified, and hand you a dashboard you can read in five minutes. If we can't see which campaign brought the client, everything else is well-presented opinion.

metodo.closing

Background

Where I've been

Three very different places, one constant: taking what was scattered and leaving it running.

Today — Independent consultant
Digital marketing and automation
Strategy, paid media and automation for clients across different sectors, since 2025.
Laika Mascotas
Internal communications and culture
Internal campaigns, content calendars and corporate LinkedIn, alongside the People team.
Creative Lab
Project manager
Over a year leading web deliveries: timeline, budget and team coordination.
Pontificia Universidad Javeriana
BA Social Communication — Advertising and Organizational
Trained where advertising, organizational communication and strategy meet.

Services

What I can do for you

Automated workflows connecting a company's tools

Automation

Process automation with AI

That task someone on your team repeats by hand every day —booking, confirming, moving data between tools— becomes a workflow that runs itself.

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Ad creatives designed for a social media campaign

Paid media

Meta Ads campaigns

I set up the campaign and design the creative. The same person thinks the message and makes it, so the ad doesn't end up saying something different from what your brand promises.

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Web analytics dashboard showing campaign conversions

Measurement

Web analytics and conversion tracking

I leave your site actually measuring: what people do, where they came from, and which campaign brought the one who bought. Without that, ad spend is a bet.

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Segmented contact database and automated email sequences

CRM & email

CRM and email marketing

Your contact base is worth far more than you're getting from it. I clean it, segment it, and build the emails that go out on their own when they should.

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A web project timeline with its deliveries coordinated

Delivery

Digital project management

I coordinate design and development so your site or campaign ships on the date that was promised. It's what I did for over a year leading web deliveries.

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Résumé

Social communications graduate from Universidad Javeriana, with a focus on advertising and organizational communication. I come from running web projects at an agency, and today I work where marketing, automation and measurement meet.

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Shall we talk?

Tell me what you're doing by hand and where your time goes. If I can help, I'll tell you how; if I can't, I'll tell you that too.

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