Listen
Before proposing anything, I look at how you work today: what's done by hand, who does it, and how much time it eats. The problem people describe is rarely the one costing the money, and that half hour of looking saves weeks.
About me
I like finding the simplest way to make something work — and leaving it working.
I studied communications because I cared about how things get told. I ended up learning that the best-crafted message is worthless if the process behind it collapses. So now I do both: the message, and the machine that holds it up.
Method
How I work
Tidy up
I put what already exists in order —the contact base, the site, the ad accounts, the half-used tools— before adding anything new. Automating a mess only makes it faster.
Automate
I build the workflows that remove repeated work and connect the tools you already pay for. No new platforms for the sake of it: every piece that comes in has to justify its monthly fee.
Measure
I leave tracking installed and verified, and hand you a dashboard you can read in five minutes. If we can't see which campaign brought the client, everything else is well-presented opinion.
Background
Where I've been
Three very different places, one constant: taking what was scattered and leaving it running.
Today — Independent consultant
Strategy, paid media and automation for clients across different sectors, since 2025.
Laika Mascotas
Internal campaigns, content calendars and corporate LinkedIn, alongside the People team.
Creative Lab
Over a year leading web deliveries: timeline, budget and team coordination.
Pontificia Universidad Javeriana
Trained where advertising, organizational communication and strategy meet.